The Tourism Authority of Panama (ATP) and the Specialty Coffee Association of Panama (SCAP, for its acronym in English) work on the editorial project PANAMÁ: CAFÉ, the first publication with tourist stamp that portrays Panamanian coffee from its origins to our days.
The publication, published in partnership with Editorial Sello de Agua, takes a tour through the history of grain in Panama, recognizes the hard work of coffee producers in the country and highlights the value of special coffee, recognized as one of the best in the world .
According to the SCAP, the book is an editorial legacy that transcends borders and constitutes a new opportunity for the country brand to be present in various international venues, such as festivals, fairs, gastronomic meetings and even video clips.
Gustavo Him, administrator of the ATP, emphasized that the publication will promote the coffee sector and the country brand inside and outside of Panama, promote local and international tourism, will give the place that deserves the protagonists of Panamanian coffee and will make known the cultural and tourist charms of the coffee regions, attracting investors and international buyers.
The publication is a detailed portrait of the first coffee plantations in the country, covering the province of Chiriqui as a coffee region privileged by its climate and natural attractions; the most outstanding coffee farms and producers; the Ngäbe Buglé who have played a leading role in coffee growing; the processes, varieties and the best grains in Panama; sustainable agriculture; the circuit of the Café, agrotourism and ecotourism; the gastronomic proposal and other topics.
The large format edition with extraordinary photography will be a reference for locals and foreigners interested in knowing the coffee region of the country and taste one of the best coffees in the world.
“In terms of tourism, our contribution to this important work has the objective of establishing the Coffee Circuit and promoting it as a new tourist product in the Chiriqui region,” said Him, who has visited Boquete coffee plantations in recent months. Highlands.
In 2017, the Coffee Exploration Center created by the ATP in Boquete, became the gateway to the Café circuit, allowing thousands of visitors both domestic and foreign to have the experience in the coffee producing farms.